Kevin Newman

Assistant Professor

Contact Information:


Ryan Center for Business Studies 363


Ph.D. - Marketing The University of Arizona

Area(s) of Expertise:

Consumer behavior with specific interests relating to corporate social responsibility, moral identity and behavior, self-control, and goals and self-regulation

Awards and Honors:

Best Paper in Ethics Track Association of Marketing Theory and Practice

PCSB Excellence in Research Award Providence College

Dean's Summer Research Award Providence College

AMA Sheth Doctoral Consortium Fellow American Marketing Association

PsiChi National Honor Society

Selected Publications:

Newman, K. Brucks, M. (2018) The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers . Journal Of Consumer Psychology.

Newman, K. Trump, R. (2017) When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance. Psychology & Marketing.(34),

Trump, R. Newman, K. (2017) When do Unethical Brand Perceptions Spill Over to Competitors. Marketing Letters.(28),

Newman, K. Brucks, M. (2016) When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration. Journal Of Consumer Psychology.(26),

Selected Presentations:

Schultz, A. Newman, K. Wright, S. Association for Consumer Research. , Dallas - "When Lack of Belonging Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases" October, 2018

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