Kevin Newman

Assistant Professor

Contact Information:


Ryan Center for Business Studies 363


Ph.D. - Marketing The University of Arizona

Area(s) of Expertise:

Consumer behavior with specific interests relating to corporate social responsibility, moral identity and behavior, self-control, and goals and self-regulation

Awards and Honors:

Dean's Summer Research Award Providence College

AMA Sheth Doctoral Consortium Fellow American Marketing Association

PsiChi National Honor Society

Selected Publications:

Newman, K. Trump, R. (2017) When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance. Psychology & Marketing.

Newman, K. Brucks, M. (2016) When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration. Journal Of Consumer Psychology.

Trump, R. Newman, K. (2016) When do Unethical Brand Perceptions Spill Over to Competitors. Marketing Letters.

Selected Presentations:

Click here for more information