Ryan Center for Business Studies 363
Ph.D. - Marketing The University of Arizona
Area(s) of Expertise:
Consumer behavior with specific interests relating to corporate social responsibility, moral identity and behavior, self-control, and goals and self-regulation
Awards and Honors:
Dean's Summer Research Award Providence College
AMA Sheth Doctoral Consortium Fellow American Marketing Association
PsiChi National Honor Society
Newman, K. Trump, R. (2017) When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance. Psychology & Marketing.
Newman, K. Brucks, M. (2016) When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration. Journal Of Consumer Psychology.
Trump, R. Newman, K. (2016) When do Unethical Brand Perceptions Spill Over to Competitors. Marketing Letters.