Marketing

Marketing at Providence College

Marketing is an art and a science, and students in PC’s Department of Marketing are empowered to excel in both. Of course, they learn theoretical concepts and acquire the tools and analytical skills they need to succeed. But they also learn to think critically about the impact of marketing on global society. Through engaging, hands-on learning opportunities and the diverse perspectives they encounter in their core classes, our students gain confidence that sets them apart. In turn, they’re able to market what is most important: themselves.

Contact

Dan Horne, Ph.D.
Department Chair and Ruane Professor of Marketing
Ryan Center 251

401.865.2722 dhorne@providence.edu
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DEGREE PROGRAMS

Bachelor of Science in Marketing

Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers and socially responsible marketing can promote the welfare of consumers and society.

Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.

Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.

The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.

View an academic planning form that outlines a suggested schedule for marketing majors.

View Course Requirements >

Marketing Minor for Non-Business Majors

Marketing is an art and a science of value creation, communication, delivery, and exchange. The Providence College marketing minor enables students from the School of Arts & Sciences and School of Professional Studies to acquire new marketing communication skills and gain a greater understanding of the connections between the liberal arts and business. The minor complements various non-business majors by creating pathways for students to bridge their main academic focus in liberal arts or professional studies with the business world.

View Course Requirements >

additional information about marketing

BEYOND THE CLASSROOM

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Participate in internships in New England, New York, and across the globe

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Complement an interest in international business with foreign language study and a semester or year abroad

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Join one of more than a dozen PCSB student clubs and organizations

FACULTY

Our faculty members are not only experts in the field, they are creators, innovators, business owners, and thought leaders. Our faculty includes:

  • Award-wining consumer marketing and product development experts who have helped to bring iconic products, such as G.I. Joe and Transformers, to the marketplace.
  • Marketing specialty experts who have conducted research on industry topics from international marketing to the marketing of luxury fashion brands like Gucci and Calvin Klein.
  • Thought leaders who regularly present at gatherings of industry-shaping associations like the American Marketing Association, American Society for Competitiveness, and the Marketing Management Association.
  • Contributors to esteemed industry publications like the Journal of Consumer Marketing, Journal of Marketing Theory & Practice, Psychology & Marketing, Journal of Current Issues and Research in Advertising, Journal of Strategic Marketing, Journal of International Marketing, and Journal of Marketing Channels.
MEET THE MARKETING FACULTY

In the news

AFTER PC

The Providence College School of Business, home to the Department of Marketing, is one of just 30% of U.S. business schools accredited by AACSB International. It’s also listed by Poets and Quants as being among the top undergraduate business schools in the nation. What’s more, nearly every PCSB graduate participates in at least one internship at esteemed organizations such as Adidas/Reebok, the Boston Celtics, CBS Sports, Citizens, CNBC, Condè Nast Publications, CVS, Fidelity Investments, Hasbro, Inc., Hershey, IBM, Madison Square Garden,Nestlé, and Rhode Island Coalition for the Homeless positioning them well for post-graduate success.

94%

of 2019-2023 Marketing graduates are employed and/or attending graduate school

84%

are employed only

6%

are attending school only

5%

are employed and attending school

Due to rounding, some totals may not correspond with the sum of the separate figures.

Selected Places of Employment/Service

Alpha Sense
Amazon
Amica Life Insurance
AmTrust Financial Services, Inc.
Aon Corporation
Athena Global Advisors
Bank of America
Beacon Hill Staffing Group
BetterCloud
Boston Beer Company
Boston Consulting Group
Bullhorn
Carat USA
Catalant Technologies, Inc.
Chobani
Citi
Citizens Bank
The Coca-Cola Company
Concentric Health Experience
Crosspoint Associates, Inc.
CVS Health
Dell EMC
Digitas North America
EverQuote
FactSet
Fidelity Investments
GAIN Capital
GroupM
Hasbro
Havas Media Group

Home Team Sports
Horizon Media
Hubspot
Ingram Micro
InkHouse Media + Marketing
Insight Global
Intensify
InThink Agency
Ipsos
Jefferies
John Galt Staffing
John Hancock
Kantar
LEGO
Liberty Mutual Insurance
Lockton Companies
MullenLowe Mediahub Global
NBCUniversal Media, LLC
NetSuite
New Balance
Northeastern University
Northwestern Mutual
Omnicom Media Group
Oracle Netsuite
PAN Communications
Pandora
Phaidon International
Prosek Partners
Providence College
Radius Bank

Rebel Interactive Group
Robert Half
Ropes & Gray LLP
RSM US
Samet & Company
Sanky Communications, Inc.
Schneider Electric
Staples
Strikepoint Media
TechTarget
Techtronic Industries
Third Bridge
The TJX Companies
TMP Worldwide
Toast, Inc.
Transmit Security
Travel Market Report
Tribal Worldwide
TripAdvisor
UNFI
UnitedHealth Group
Upserve
Verizon
Wayfair
Western Digital
Wiley
Wine Spectator
Worldwide Business Research
Yelp
Zappi

Selected Graduate Schools

Brandeis University
Canisius College
Fairfield University
Hult International Business School
Johnson and Wales University
Louisiana State University
Marquette University
Providence College
Quinnipiac University
University of Massachusetts Lowell
University of St. Thomas