Nea North

Assistant Professor

Contact Information:


Ryan Center for Business Studies 355


Ph.D. - Marketing University of California Irvine

Brief Biography:

Nea North has a Ph.D. in Marketing from UCI, M.A. in Advertising from UT, and a B.S. in Marketing and Finance from LSUS. Her research focuses on vulnerable populations, resource scarcity, and psychological drivers — e.g. the psychological impacts of charity on the individuals receiving assistance.

She spent years working in marketing and finance for start-ups. Her work included: developing strategic marketing plans, managing digital campaigns, overseeing marketing automation, implementing social media and email campaigns, optimizing conversion, running financial analyses, creating budgets, and more. Sample of tools she used: Salesforce, Marketo, Hubspot, Google Analytics, WordPress, AdRoll, Facebook Ads, Hootsuite, plus more.

Area(s) of Expertise:

Vulnerable Populations, Financial Vulnerability, Resource Scarcity, Holistic Consumer Well-being, Power, Control, Justice, Consumer Behavior, Public Policy

Awards and Honors:

AMA Sheth Foundation Doctoral Consortium Fellow AMA

Ray Watson Doctoral Fellowship Paul Merage School of Business

Pedagogical Fellowship University of California, Irvine

Beta Gamma Sigma Honor Society Louisiana State University, Shreveport

Outstanding Finance Student Louisiana State University Shreveport

Selected Presentations:

North, N. AMA Marketing and Public Policy Conference. AMA, Austin, TX - "Administering Aid in the Face of Scarcity: Downstream Holistic Impacts on Consumers" June, 2022

North, N. Association for Consumer Research Conference. ACR, Virtual - "Delivery of Material Aid: Effects of Aid Restrictiveness on Perception of Justice and Satisfaction Among Consumers of Varying Power Levels" October, 2021

North, N. AMA Marketing and Public Policy Conference. AMA, Virtual - "Special Session: When Marketing Backfires - Unintended Consequences and Vulnerable Segments " June, 2021

North, N. AMA Marketing and Public Policy Conference. AMA, Virtual - "Material Hardship – How to Better Deliver Aid Using the Power of Choice" May, 2020

North, N. Society of Consumer Psychology Conference. SCP, Huntington Beach, CA - "Making Donations Matter More: The Impacts of Power and Choice on Control & Behavioral Intent" March, 2020