Ryan Center for Business Studies 363
Ph.D. - Marketing The University of Arizona
Area(s) of Expertise:
Consumer behavior with specific interests relating to corporate social responsibility, moral identity and behavior, self-control, and goals and self-regulation
Snyder, D. Newman, K. (2019) Reducing consumer loneliness through brand communities. Journal Of Consumer Marketing.(36), 337-347.
Newman, K. Brucks, M. (2018) The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self-Brand Overlap Consumers . Journal Of Consumer Psychology.(28), 253-271.
Newman, K. Trump, R. (2017) When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance. Psychology & Marketing.(34), 597-609.
Trump, R. Newman, K. (2017) When do Unethical Brand Perceptions Spill Over to Competitors. Marketing Letters.(28), 219-230.
Newman, K. Brucks, M. (2016) When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration. Journal Of Consumer Psychology.(26), 535-541.
Schultz, A. Newman, K. Wright, S. Association for Consumer Research. , Dallas - "When Lack of Belonging Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases" October, 2018