Fellowship Roles

Social Media Fellows

The roles of the social media fellowship have included chief content officer, community manager, analyst, editor, creative director, and researcher, as well as digital marketing consultant. Each role is responsible for producing social media content. Below is a description of what responsibilities are unique to each role.

Chief Content Officer

  • Scheduling and managing meetings and setting agendas
  • Facilitating discussions during meetings and encouraging feedback and participation
  • Establishing and communicating responsibilities to team members, i.e. action items after meetings
  • Working closely with analysts to set and modify goals and to set specific strategy
  • Communicating results and learning to advisers and stakeholders within the college, such as business school leadership, the Division of Marketing and Communication, and advisers
  • Managing recruitment and training of future social media fellows
  • Coordinating internal and external presentations

Analyst

  • Measuring goals
  • Translating anecdotal or qualitative data into recommendations and plans for revising social media campaigns
  • Reporting on effectiveness of campaigns and strategies in an effort to maximize results
  • Proficiency in Excel, Tableau, or other spreadsheet software is expected; experience with data dashboards and visualization tools is a plus

Community Manager

  • Interacting with stakeholders in real time on various platforms
  • Monitoring online conversations for stories and trends that are relevant to the brand’s audience
  • Commenting on behalf of the business school in online conversations to build brand awareness
  • Working on campus activations to engage the community

Editor

  • ​Managing content created by the fellows for the business school’s news blog
  • Brainstorming content ideas, developing stories, and conducting interviews for blog posts
  • Maintaining the blog and link in bio page for the business school’s Instagram using WordPress
  • Researching SEO best practices to optimize blog posts for search
  • Working with the analyst to measure the performance of blog posts using Google Analytics
  • Collaborating with the creative director to ensure that social media channels and the blog align with the brand story, voice and goals

Creative Director

  • Taking and editing photos
  • Creating graphics and videos
  • Ensuring that social media posts meet the college’s visual brand standards

Researcher

  • Maintaining a dashboard measuring competitors’ social media performance
  • Collecting ideas and inspiration that could be adapted for the business school’s channels
  • Researching new platform features

Digital Marketing Consultant

  • Working with partners to assess digital marketing needs
  • Developing content strategy and marketing plan to address needs