Marketing Minor for Non-Business Majors
What is the Marketing Minor at PC?
Marketing is an art and a science of value creation, communication, delivery, and exchange. The Providence College marketing minor enables students from the School of Arts & Sciences and School of Professional Studies to acquire new marketing communication skills and gain a greater understanding of the connections between the liberal arts and business. The minor complements various non-business majors by creating pathways for students to bridge their main academic focus in liberal arts or professional studies with the business world.
How it Works
The minor is a tailored set of six courses that are intended to provide breadth in the marketing discipline and depth in specific thematic areas, leading to potential careers in sales, consumer research, digital marketing, advertising, media planning, or brand management, among others. Each course includes a hands-on marketing project to provide an experiential component to the minor.
The marketing minor consists of six courses. These include two foundational courses that introduce students to core marketing concepts, one communications-focused course from a menu of three electives, and three additional electives to build a set of six courses to complete the minor.
It is the student’s responsibility to ensure that all minor requirements are completed in a timely manner. The Marketing Department cannot always guarantee seat availability in some of the MKT courses, thus planning ahead is critical to successful completion of the marketing minor.
Prerequisites and proficiency attributes, if any, are indicated in parentheses.
TWO FOUNDATIONAL COURSES:
- MKT 205 Principles of Marketing
- MKT 335 Buyer Behavior (MKT 205)
Note: A grade of C or higher in MKT 205 is required to continue in the marketing minor.
AT LEAST ONE OF THE FOLLOWING ELECTIVES:
- MKT 310 Personal Selling (MKT 205)
- MKT 336 Integrated Marketing Communications (MKT 335)
- MKT 404 Advanced Advertising (MKT 335)
Note: Any of these three courses can be used as minor electives.
ADDITIONAL ELECTIVE COURSES:
- MKT 279 Digital Imaging: Screen-printing (fulfills Fine Arts Core)
- MKT 292 Bauhaus Design (fulfills Fine Arts Core)
- MKT 311 Sales Management (MKT 205)
- MKT 340 Digital Marketing (MKT 205)
- MKT 344 Sports Marketing (MKT 205)
- MKT 367 Marketing Campaigns in US History (fulfills Writing II)
- MKT 423 Fashion Marketing (MKT 205)
- MKT 426 International Marketing (MKT 335, fulfills Diversity)
- MKT 434 Marketing Research (MKT 205 and MTH 217)
- MKT 444 Brand Marketing (MKT 336)
- MKT 470 Special Topics (prerequisites vary)
Note: MKT 450 Marketing Internship cannot be used as a marketing elective.
Please see the PC catalog for current course descriptions for the marketing minor.
How to Declare
- Students applying for the Marketing Minor must have a declared non-business major (either in the School of Arts and Sciences or the School of Professional Studies).
- Email Associate Professor Kevin Newman at firstname.lastname@example.org to make an appointment to discuss the Marketing Minor requirements and declaring the Marketing Minor.
- After the meeting and the approval of the addition of the Marketing Minor, please fill out the Change of Major/Minor/Concentration Request Form electronically to complete the Marketing Minor declaration process. Please follow the Instructions for Students carefully when completing the online form.