Marketing Minor for Non-Business Majors
What is the Marketing Minor at PC?
Marketing is an art and a science of value creation, communication, delivery, and exchange. The Providence College marketing minor enables students from the School of Arts & Sciences and School of Professional Studies to acquire new marketing communication skills and gain a greater understanding of the connections between the liberal arts and business. The minor complements various non-business majors by creating pathways for students to bridge their main academic focus in liberal arts or professional studies with the business world.
How it Works
The minor is a tailored set of six courses that are intended to provide breadth in the marketing discipline and depth in specific thematic areas, leading to potential careers in sales, consumer research, digital marketing, advertising, media planning, or brand management, among others. Each course includes a hands-on marketing project to provide an experiential component to the minor.
The marketing minor consists of six courses. These include two foundational courses that introduce students to core marketing concepts, one communications-focused course from a menu of three electives, and three additional electives to build a set of six courses to complete the minor.
Prerequisites and proficiency attributes, if any, are indicated in parentheses.
TWO FOUNDATIONAL COURSES:
- MKT 205 Principles of Marketing
- MKT 335 Buyer Behavior (MKT 205)
Note: A grade of C or higher in MKT 205 is required to continue in the marketing minor.
AT LEAST ONE OF THE FOLLOWING ELECTIVES:
- MKT 310 Personal Selling (MKT 205)
- MKT 336 Promotional Strategy (MKT 335)
- MKT 404 Advanced Advertising (MKT 336)
Note: Any of these three courses can be used as minor electives.
ADDITIONAL ELECTIVE COURSES:
- MKT 279 Digital Imaging: Screen-printing (fulfills Fine Arts Core)
- MKT 292 Bauhaus Design (fulfills Fine Arts Core)
- MKT 311 Sales Management (MKT 205)
- MKT 340 Marketing on the Internet (MKT 205)
- MKT 344 Sports Marketing (MKT 205)
- MKT 367 Marketing Campaigns in US History (fulfills Writing II)
- MKT 423 Fashion Marketing (MKT 205)
- MKT 426 International Marketing (MKT 336, fulfills Diversity)
- MKT 434 Marketing Research (MKT 205 and FIN 217 or MTH 217)
- MKT 444 Brand Marketing (MKT 336)
- MKT 470 Special Topics (prerequisites vary)
Note: MKT 450 Marketing Internship cannot be used as a marketing elective.
Please see the PC catalog for current course descriptions for the marketing minor.
How to Declare
- Students applying for a marketing minor must have a declared non-business major (either in the School of Arts and Sciences or the School of Professional Studies). Please print out your current academic transcript from CyberFriar indicating your declared non-business major.
- Complete the Academic Program Adjustment Form. Please make sure to obtain the signature of your major department chair (required prior to minor declaration meeting.)
- Make an appointment with Dr. Piotr Chelminski in the Department of Marketing (Ryan Center 265, email@example.com). When requesting an appointment please indicate your availability to meet during weekdays. Please bring the following to the meeting:
- The Academic Program Adjustment Form signed by the Department Chair for your major.
- Your current academic transcript printed from CyberFriar.
- After obtaining an approval signature from Dr. Chelminski, please submit the completed Academic Program Adjustment Form to The Office of the Registrar in Harkins Hall 310.
- Please check your CyberFriar record after a few days to verify your declaration.