Marketing Courses & Tracks
The PCSB marketing program offers a broad-based business curriculum coupled with a functional knowledge of marketing. In addition to the liberal arts core curriculum, all students are required to take business core courses in accounting, economics, finance, management, mathematics, and statistics.
Required courses in marketing major include:
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Principles of Marketing
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Buyer Behavior
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Integrated Marketing Communications (only for Classes 2021 and 2022)
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International Marketing
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Marketing Research
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Marketing Capstone
Marketing majors are also required to take any two of the elective courses in marketing (for the Classes of 2021 and 2022) or any three elective courses in marketing (starting with the Class of 2023):
- Advanced Advertising
- Bauhaus Design
- Brand Marketing
- Fashion Marketing
- Luxury Marketing
- Digital Marketing
- Personal Selling
- Integrated Marketing Communications (offered as an elective starting with the Class of 2023)
- Sales Management
- Sports Marketing
- Special Topics in Marketing (any MKT 470 course)
View the full and current list of course offerings in the Course Catalog
Marketing Department Tracks
The Marketing Department offers Career Pathways for students seeking structure for their pursuit of careers in Professional Sales and Marketing Communications. These Pathways will provide students with opportunities to take courses that will lay the foundation for opportunities in these sectors.
Professional Selling Track
The Professional Sales Track provides students with academic and active learning opportunities for students seeking guidance on pursuing a career in sales. The suggested courses provide foundational knowledge that will combine with active learning opportunities to better prepare students for opportunities in sales.
Course Offerings
- MKT 310 Personal Selling MKT 311 Sales Management
- MKT 336 Integrated Marketing Communications
Supplementary Course Offerings
- TDF 102- Intro to Oral Communication
- TDF 203- Fundamentals of Public Speaking
- COM 103- Intro to Public Speaking
Experiential Learning Opportunities
- Membership in American Marketing Association
- PCSB Annual Sales Showcase
- Internship in Sales
- Admission Ambassadors/Friar’s Club
Certifications Available
- Certified Sales Student
- Certified Sales Associate
- Certified Sales Professional
Marketing Communications Track
The Marketing Communications Track provides students with academic and active learning opportunities for students seeking guidance on pursuing a career in marketing and communications. The suggested courses provide foundational knowledge that will combine with active learning opportunities to better prepare students for opportunities in marketing communications.
Course Offerings
- MKT 336 -Integrated Marketing Communications
- MKT 340 -Digital Marketing
- MKT 404 -Advanced Advertising
- MKT 470 -Special Topics: Public Relations
- MKT 470- Social Media Marketing
Supplementary Course Offerings
- TDF 102 -Intro to Oral Communication
- TDF 203 -Fundamentals of Public Speaking
- AMS 367 -Marketing Campaigns in US History
- CSC 410 -Artificial Intelligence
MGT 370- Optimizing Diversity and Inclusion
Experiential Learning Opportunities
- Participation in Marketing Fellows
- Participation in Social Media Fellows
- Internship in the Marketing Communications sector
- Membership in American Marketing Association (AMA)
- Participation in AMA’s annual Integrated Marketing Plan Competition
- The COWL
Certifications Available
- Accreditation in Public Relations (PRSA)
- Google AdWords
- Google Analytics
- Hubspot’s Content Marketing Certification
- Hubspot’s Inbound Marketing Certification
- Hootsuite’s Social Media Marketing Certification
