Scott Wright
Professor
Education:
Ph.D. - University of Cincinnati
Area(s) of Expertise:
Consumer judgment and decision processes, with specific emphasis in the areas of inference, naïve theories, processing fluency, and ethics.
Selected Publications:
Mzoughi, N. Grolleau, G. Wright, S. (2023) Fluency and the Perceived Ethicality of Corporate Social (Ir)responsibility. Psychology & Marketing.
Goodman, J. Wright, S. (2023) Online Panel Research: The Impact of COVID-19, Bots, TikTok, and other Contemporary Developments. Cambridge University Press
Schultz, A. Newman, K. Wright, S. (2023) The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products. Journal of Business Ethics.
Wright, S. Schultz, A. (2022) Too Gritty to Indulge: Grit and Indulgent Food Choices. Journal of Business Research.
Alhouti, S. Wright, S. Baker, T. (2021) Customers Need to Relate: The Conditional Warm Glow Effect of CSR on Negative Customer Experiences. Journal of Business Research.(124), 240-253.
Dinsmore, J. Wright, . Plotkina, D. (2021) When Time Pressure Counters the Zero-Price Effect. Journal of Consumer Marketing.(38), 229-350.
Wright, S. Goodman, J. (2019) In Frank R. Kardes, Paul M. Herr, and Nobert Schwarz (Ed.), Mechanical Turk in Consumer Research: Common Practices to Ensure Data Quality. Routledge
Wright, S. Clarkson, J. Kardes, F. Circumventing Resistance to Novel Information: Piquing Curiosity through Strategic Information Revelation. Journal of Experimental Social Psychology.
Wright, S. Schultz, A. The Rising Tide of Business Automation: Developing an Ethical Framework. Business Horizons.
Wright, S. Xie, G. Perceived Privacy Violation: Exploring the Malleability of Privacy Expectations. Journal of Business Ethics.1-18.
Dinsmore, J. Dugan, R. Wright, S. (2016) Monetary vs. Nonmonetary Prices: Differences in Product Evaluations Due to Pricing Strategies Within Mobile Applications. Journal of Strategic Marketing.1-14.
Wright, S. (2016) Reinvestigating the Endorser by Product Matchup Hypothesis in Advertising. Journal of Advertising.1-7.
Sundar, A. Kardes, F. Wright, S. (2015) The Influence of Repetitive Health Messages and Sensitivity to Feelings of Fluency on the Truth Effect in Advertising. Journal of Advertising.(44), 375-387.
Hernandez, J. Wright, S. Rodrigues, F. (2014) Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages. Journal of Advertising.
Wright, S. Hernandez, . Sundar, A. Dinsmore, J. Kardes, F. (2013) If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect. International Journal of Research in Marketing.
Wright, S. Guo, X. Dinsmore, J. Kellaris, J. (2013) How Group Loyalties Shape Ethical Judgment and Punishment Preferences. Psychology & Marketing.(30), 203-210.
Wright, S. Manolis, C. Brown, D. Guo, X. Dinsmore, J. Chiu, C. Kardes, F. (2012) Construal-Level Mind-sets and the Perceived Validity of Marketing Claims. Marketing Letters.(23), 253-261.
Selected Presentations:
Wright, S. Schultz, A. Society for Consumer Psychology. , Huntington Beach - "All Work and No Play? Examining the Relationship between Consumer Grit and Indulgence" March, 2020
Schultz, A. Newman, K. Wright, S. Association for Consumer Research. , Dallas - "When Lack of Belonging Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases" October, 2018
Hernandez, J. Wright, S. Society for Consumer Psychology. , Miami, Florida - "Seeing Is Not Believing: The Influence of Advertising Skepticism on Brand Extension Evaluations" January, 2014
Wright, S. American Marketing Association Summer Marketing Educators' Conference. , Boston, Massachusetts - "Don’t Tell Me What You Think I Want to Hear, Tell Me the Truth: Attenuating the Social Desirability Bias" , 2013
Wang, X. Han, X. Wright, S. American Marketing Association Winter Marketing Educators' Conference. , Las Vegas, Nevada - "The Effect of Tenure Confidence on Job Satisfaction Among Untenured Faculty" , 2013
Wright, S. Hernandez, J. Association for Consumer Research. , Vancouver, BC - "Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect" , 2012
Wright, S. Association for Consumer Research. , Vancouver, BC - "Using Construal-Level Theory to Deter Social Desirability " , 2012
Wright, S. American Marketing Association Summer Marketing Educators' Conference. American Marketing Association, San Francisco, California - "Biasing Effects of Group Affiliation on Ethical Judgment" , 2011
Dinsmore, J. Wright, S. American Marketing Association Summer Marketing Educators' Conference. American Marketing Association, San Francisco, California - "Recession, Financial Hardship, and Ethical Judgment: Do Tough Times Beget Tough Judges?" , 2011
Guo, X. Wright, S. Society for Consumer Psychology. , Las Vegas, Nevada - "The Effect of Mortality Salience on Materialism: The Moderating Role of Regulatory Focus" , 2011
Detailed CV
