Ainslie Schultz
Associate Professor
Education:
Ph.D. - Marketing University of Arizona
Selected Publications:
Schultz, A. Newman, K. Wright, S. (2023) The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products. Journal of Business Ethics.
Schultz, A. Newman, K. (2023) The impact of Loneliness on Compliance with COVID-19 Prevention Guidelines. International Journal of Consumer Studies.(47), 59-73.
Wright, S. Schultz, A. (2022) Too Gritty to Indulge: Grit and Indulgent Food Choices. Journal of Business Research.
Wright, S. Schultz, A. The Rising Tide of Business Automation: Developing an Ethical Framework. Business Horizons.
Price, L. Coulter, R. Strizhakova, Y. Schultz, A. (2018) The Fresh Start Mindset: Transforming Consumers’ Lives. Journal of Consumer Research.(45), 21-48.
Schultz, A. Lamberton, C. Nielsen, J. (2017) Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative Orientations for the Self-Reliant. Journal of Business Research.(81), 70-79.
Selected Presentations:
Gardner, M. Schultz, A. Association for Consumer Research. , - "Emerging Technologies and Consumer Well-being: Peril and Promise" October, 2023
Gardner, M. Schultz, A. Winter AMA - Virtual. , - "Special Session: Consumer Health and Well-Being in a New Reality" February, 2023
Schultz, A. Newman, K. Association for Consumer Research. , Denver - "When Loneliness Impedes Compliance with COVID-19 Prevention Guidelines" October, 2022
Schultz, A. Newman, K. Association of Marketing Theory and Practice. , Destin - "The Lonely Reason Impeding Compliance with COVID-19 Prevention Guidelines" March, 2022
Connell, P. Davis, B. DeBerry-Spence, B. Ellen, P. Fitzgerald, P. Flicker, M. Kamins, M. Liu, P. Martin, I. Mason, M. Nguyen, H. Pacanowski, C. Pappalardo, J. Reimann, M. Schultz, A. Skubisz, C. Williams, J. Gardner, M. Roux, C. Jain, S. Association for Consumer Research. , - "Shining a Light on Maladaptive Consumption: The Journey so Far and the Roads Less Traveled" October, 2020
Wright, S. Schultz, A. Society for Consumer Psychology. , Huntington Beach - "All Work and No Play? Examining the Relationship between Consumer Grit and Indulgence" March, 2020
Schultz, A. Newman, K. Wright, S. Association for Consumer Research. , Dallas - "When Lack of Belonging Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases" October, 2018
Schultz, A. Lamberton, C. Nielsen, J. Association for Consumer Research. , San Diego - "Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative Orientations for the Self-Reliant" October, 2017
Schultz, A. Price, L. Coulter, R. Association for Consumer Research. , New Orleans - "Can a ‘Fresh Start’ Help Consumers Achieve Their Goals?" October, 2015
Schultz, A. Price, L. Coulter, R. Society for Consumer Psychology. , Phoenix - "Making a Fresh Start Boosts Consumer Creativity" February, 2015
Schultz, A. Price, L. Coulter, R. Association for Consumer Research. , Baltimore - "Embracing a Fresh Start: How Consumers Engage to Change Their Lives" October, 2014
