Fellowship Roles

The roles of the social media fellowship have included chief content officer, community manager, analyst, editor, creative director, and researcher, as well as digital marketing consultant. Each role is responsible for producing social media content. Below is a description of what responsibilities are unique to each role.

Chief Content Officer

Scheduling and managing meetings and setting agendas
Facilitating discussions during meetings and encouraging feedback and participation
Establishing and communicating responsibilities to team members, i.e. action items after meetings
Working closely with analysts to set and modify goals and to set specific strategy
Communicating results and learning to advisers and stakeholders within the college, such as business school leadership, the Division of Marketing and Communication, and advisers
Managing recruitment and training of future social media fellows
Coordinating internal and external presentations

Community Manager

Interacting with stakeholders in real time on various platforms
Monitoring online conversations for stories and trends that are relevant to the brand’s audience
Commenting on behalf of the business school in online conversations to build brand awareness
Working on campus activations to engage the community

Creative Director

Taking and editing photos
Creating graphics and videos
Working with other fellowship team members to ensure that social content meets the college’s visual brand standards

Digital Marketing Consultant

Working with partners to assess digital marketing needs
Developing content strategy and marketing plans to address needs

Editor

Managing content created by the fellows for the business school’s news blog
Brainstorming content ideas, developing stories, and conducting interviews for blog posts
Maintaining the blog and link in bio page for the business school’s Instagram
Researching SEO best practices to optimize blog posts for search
Working with the research analysts to measure the performance of blog posts using Google Analytics
Collaborating with the creative director to ensure that social channels and the blog align with the brand story, voice and goals

Research Analyst

Measuring progress toward goals
Translating anecdotal or qualitative data into recommendations and plans for revising social media campaigns
Reporting on effectiveness of campaigns and strategies in an effort to maximize results
Proficiency in Excel, Tableau, or other spreadsheet software is expected; experience with data dashboards and visualization tools is a plus
Maintaining a dashboard measuring competitors’ social media performance
Collecting ideas and inspiration that could be adapted for the business school’s channels
Researching new platform features

School of Business

Office Hours:
Academic Year: Monday – Friday 8:30 a.m. to 4:30 p.m.
Summer: Monday – Thursday 8:30 a.m. to 4:30 p.m
Friday 8:30 a.m. to 2:00 p.m.
Ryan Center for Business Studies 135
401.865.2332
pcsb@providence.edu