Application Process

The Social Media Fellowship strives to meet the following goals:

• Communicate the Providence College School of Business experience and brand values through social media to its stakeholders, including current students, PC Business staff, alumni, parents, & potential students.
• Develop more awareness of events, course requirements, programs, deadlines, and business news by increasing traffic to the PC Business website.
• Enhance the sense of community of PC Business stakeholders through social media engagement.

In order to meet these goals, the fellowship students will be in charge of managing the PC Business Facebook, X, Instagram, LinkedIn, and YouTube channels. The team will also create regular blogs and videos, meeting on a weekly basis to plan social media content and measure progress on goals. This fellowship is a 10-hour/week commitment for the fall and spring semesters. Training for the fellowship will begin prior to the start of the semester. Students will not be considered for the fellowship if they plan to study abroad for the upcoming academic year.

Benefits include but are not limited to:

• Earn three academic credits by enrolling in a special section of a marketing elective during the fall semester
• An opportunity to represent Providence College & the Providence College School of Business
• A one-night, paid trip to New York to visit digital marketing offices (past trips have included Google, Facebook, Twitter, and UNTUCKit)
• A stipend
• Significant networking opportunities with alumni in this field
• One-of-a-kind, hands-on learning experience

Application tips:

Prepare your answers to the short-answer application questions listed below ahead of time:

1. Why are you interested in joining the Benjamin Family Social Media Fellows? How does this experience align with your future career aspirations?
2. Briefly outline your relevant skills and experience for your preferred fellowship position. Why do you think you are well suited for your preferred roles? 
3. What do you like about PC Business’ social media accounts and activity? What are your suggestions for improvement?
4. Propose a campaign: Please suggest one new social media campaign idea for PC Business. You can choose how to respond: by submitting a video, or by submitting a written description of your campaign.
   • Don’t forget to include: 
     • 1. the goal of the campaign
     • the campaign’s audience
     • the intended social media platform(s) or channels for the campaign
     • how you would measure its success

The application for the fellowship program opens each year in January. Interviews are conducted in February and March, with invitations to selected students sent by April. This year’s application will have an optional, though recommended, video component in which applicants can record a short video introducing themselves and sharing at least one campaign idea for PC Business.

The fellowship roles for the 2026-27 team include manager, community manager, editor, research analyst, creative director, and digital marketing consultant. The fellowship is open to all PC undergraduate students of any major.

Questions? Contact Liz Kay at lkay@providence.edu.

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Diversity statement

The Benjamin Family Social Media Fellowship is committed to providing students hands-on experience with social media management. The fellowship will continue to work towards building an equitable environment and program. As stated in the Providence College mission statement, the Benjamin Family Social Media Fellowship aims to “reflect the diversity of the human family.” The fellowship encourages and celebrates diverse perspectives and voices regardless of race, biological sex, religion, age, socioeconomic class, national origin, gender identity, sexual orientation, neurological or physical ability, or legal status.