Fellowship Roles

Chief Content Officer

• Scheduling and managing meetings and setting agendas
• Facilitating discussions during meetings and encouraging feedback and participation
• Establishing and communicating responsibilities to team members, i.e. action items after meetings
• Working closely with analysts to set and modify goals and to set specific strategy
• Communicating results and learning to advisers and stakeholders within the college, such as business school leadership, the Division of Marketing and Communication, and advisers
• Managing recruitment and training of future social media fellows
• Coordinating internal and external presentations

Analyst

• Measuring goals
• Translating anecdotal or qualitative data into recommendations and plans for revising social media campaigns
• Reporting on effectiveness of campaigns and strategies in an effort to maximize results
• Proficiency in Excel, Tableau, or other spreadsheet software is expected; experience with data dashboards and visualization tools is a plus

Community Manager

• Interacting with stakeholders in real time on various platforms
• Monitoring online conversations for stories and trends that are relevant to the brand’s audience
• Commenting on behalf of the business school in online conversations to build brand awareness
• Working on campus activations to engage the community

Editor

• ​Managing content created by the fellows for the business school’s news blog
• Brainstorming content ideas, developing stories, and conducting interviews for blog posts
• Maintaining the blog and link in bio page for the business school’s Instagram using WordPress
• Researching SEO best practices to optimize blog posts for search
• Working with the analyst to measure the performance of blog posts using Google Analytics
• Collaborating with the creative director to ensure that social media channels and the blog align with the brand story, voice and goals

Creative Director

• Taking and editing photos
• Creating graphics and videos
• Ensuring that social media posts meet the college’s visual brand standards

Researcher

• Maintaining a dashboard measuring competitors’ social media performance
• Collecting ideas and inspiration that could be adapted for the business school’s channels
• Researching new platform features

Digital Marketing Consultant

• Working with partners to assess digital marketing needs
• Developing content strategy and marketing plan to address needs