Benjamin Family Social Media Fellowship

Adam & Meg Benjamin '91A generous endowment gift from Class of 1991 alumni Adam and Meg Benjamin has made possible our launch of the Benjamin Family Social Media Fellowship.

The Benjamin Family Social Media Fellowship is awarded to excellent students who are actively pursuing careers in new media and/or marketing. Those selected for this honor will receive extensive training and opportunities to plan and implement actual social media campaigns. Extensive networking, culminating in a trip to visit leading social media companies, will be an essential and valuable component of the program. Those who successfully complete the program will be honored by the PCSB and receive a stipend.

Social Media Fellowship


The Benjamin Family Social Media Fellowship Roles

The various roles of the social media fellowship include Chief Content Officer, Community Manager, Analyst, Editor, and Brand Journalist. Each role is responsible for producing social media content. Below is a description of what responsibilities are unique to each role.

Chief Content Officer

  • Forming and communicating responsibilities to team members
  • Working closely with analysts to set and modify goals
  • Communicating PCSB status, results, and learning to advisors, social media members, and Providence College marketing and communication department
  • Scheduling and managing meetings
  • Monitoring online competitors’ presence and perception
  • Managing recruitment and training of social media fellows for the year

Community Manager

  • Preparing hashtag strategies and individual @reply strategies
  • Interacting with stakeholders in real time on various web platforms
  • Participating in online conversations
  • Monitoring online conversation for stories and trends that have reached a tipping point and are relevant to the brand’s audience
  • Ensuring that social media activities align with the brand story, voice and goals

Analyst

  • Measuring goals
  • Translating anecdotal or qualitative data into recommendations and plans for revising social media campaigns
  • Reporting on effectiveness of campaigns in an effort to maximize results

Editor

  • ​Editing and approving content submitted by contributors
  • Scheduling posts through Hootsuite
  • Conducting keyword research

Brand Journalist

  • Taking and editing photos
  • Creating digital images and videos


Read more about our inaugural year of the program:

Providence College News

Providence Business News

The Benjamin Family Social Media Fellows 2016-2017

The Benjamin Family Social Media Fellows

Top Row (left to right):

Frank Congiusta ’17 – Analyst

Evan Daigle ’17 – Brand Journalist

Bottom Row (left to right):

Casey Clark ’17 – Editor

Carolina Lima ’18 – Community Manager

Lauren Brodeur ’17 – Chief Content Officer


Advisor:

Sarah Alhouti, Ph.D.

Co-Advisor & Administrative Support:

Leah Martin