Marketing Courses

The PCSB marketing program offers a broad-based business curriculum coupled with a functional knowledge of marketing. In addition to the liberal arts core curriculum, all students are required to take business core courses in accounting, economics, finance, management, mathematics, and statistics.

Required courses in marketing major include:

• Principles of Marketing
• Buyer Behavior
• Integrated Marketing Communications (only for Classes 2021 and 2022)
• International Marketing
• Marketing Research
• Marketing Capstone

Marketing majors are also required to take any two of the elective courses in marketing (for the Classes of 2021 and 2022) or any three elective courses in marketing (starting with the Class of 2023):

• Advanced Advertising
• Bauhaus Design
• Brand Marketing
• Fashion Marketing
• Luxury Marketing
• Digital Marketing
• Personal Selling
• Integrated Marketing Communications (offered as an elective starting with the Class of 2023)
• Sales Management
• Sports Marketing
• Special Topics in Marketing (any MKT 470 course)

View the full and current list of course offerings in the Course Catalog.