Marketing Courses

The PC Business marketing program offers a broad-based business curriculum coupled with a functional knowledge of marketing. In addition to the liberal arts core curriculum, all students are required to take business core courses in accounting, economics, finance, management, mathematics, and statistics.

Required courses in marketing major include:

• Principles of Marketing
• Buyer Behavior
• International Marketing
• Marketing Research
• Marketing Capstone

Marketing majors are also required to take any three elective courses in marketing:

• Advanced Advertising
• Bauhaus Design
• Brand Marketing
• Fashion Marketing
• Luxury Marketing
• Digital Marketing
• Personal Selling
• Integrated Marketing Communications
• Sales Management
• Sports Marketing
• Special Topics in Marketing (any MKT 470 course)

View the full and current list of course offerings in the Course Catalog.