Marketing

Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers and socially responsible marketing can promote the welfare of consumers and society.

Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.

Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.

The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.

View an academic planning form that outlines a suggested schedule for marketing majors.

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Marketing is an art and a science of value creation, communication, delivery, and exchange. The Providence College marketing minor enables students from the School of Arts & Sciences and School of Professional Studies to acquire new marketing communication skills and gain a greater understanding of the connections between the liberal arts and business. The minor complements various non-business majors by creating pathways for students to bridge their main academic focus in liberal arts or professional studies with the business world.

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