I Want Your Job: Maddie Frick ’24
About Frick: Senior Associate in Planning for Omnicom Media
Maddie Frick’ 24 was a marketing major with a studio art minor at Providence College. Frick kicked off her media career during her first year at Providence. She worked as a PC Dining intern all four years, served as the president of Colleges Against Cancer, and loved teaching Les Mills BODYPUMP classes at the Concannon Fitness Center. During the summer after her junior year, she worked as a marketing intern for Carthartt, the workwear clothing brand. But she said that serving as creative director for the Benjamin Family Social Media Fellowship is what made her sure she wanted to work at an agency.
Life After Graduation
Frick’s first position after graduation was as an associate media planner for Carat in New York City. She worked on media plans for well-known brands: Kraft, Heinz, and TacoBell. She says networking with Providence alumni helped her get started, especially keeping in touch with them during the spring of senior year. With the connections she made at Carat, she transitioned her current job as a senior associate in planning for Omnicom Media, where she has been for a year.
Now, Frick works on managing and helping prepare media plans for Amazon products. She and her team are responsible for any Kindle, Fire TV, or Alexa Tablet advertisements you might see on television. In her position, collaboration is essential, as she’s constantly sharing her ideas with others. “It’s the place to be for an extrovert,” she said.
Like every job, it comes with its challenges. Frick explained that when working with an agency, it’s rare you’ll ever be working on one brand alone. “Every brand is different and you’ll treat them all differently,” she said, so it’s important that she’s able to juggle multiple projects and multiple tasks.
Future Advice for Friars
“Don’t be scared to double message people,” she says. Just because someone is in a higher position doesn’t mean they don’t want to help. She admits that she might have been pushy, but sending those double messages is what makes you stand out and shows ambition. That’s why she believes she got to where she is today. Everyone was in the same position at some point and probably networked just like the rest of us. Friars always want to pay it forward.
Frequently Asked Questions
Who is Maddie Frick?
Maddie Frick is a Providence College Class of 2024 graduate who works as a senior associate in planning for Omnicom Media. She majored in marketing with a studio art minor.
What is Maddie Frick’s current job?
Frick is a senior associate in planning at Omnicom Media, where she manages and helps prepare media plans for Amazon, including advertisements for Kindle, Fire TV, and Alexa Tablet products.
What was Maddie Frick’s first job after graduation?
Her first role after Providence College was as an associate media planner for Carat in New York City, where she worked on media plans for brands like Kraft, Heinz, and Taco Bell.
What activities was Maddie Frick involved in at Providence College?
While at PC, Frick worked as a dining intern for all four years, served as president of Colleges Against Cancer, taught Les Mills BODYPUMP classes at the Concannon Fitness Center, and served as a creative director for the Benjamin Family Social Media Fellowship.
What does a senior associate in media planning do?
The role involves constant collaboration, idea-sharing, and juggling multiple brands at once, since agency planners rarely work on just one account. Frick describes it as ideal for extroverts.
What challenges come with working at a media agency?
A key challenge is managing multiple brands at once, since each brand requires a different approach and strategy. Success in agency work requires strong multitasking and adaptability.
