Ryan Center for Business Studies 374
Ph.D. - Marketing University of Arizona
Ainslie Schultz teaches marketing research and senior marketing capstone. Her research interests lie at the interface between marketing and psychology with a focus on understanding and improving consumer decision-making and performance. Ainslie has presented her research at the Society for Consumer Psychology, Association for Consumer Research, and the Robert Mittelstaedt Doctoral Symposium, where she won the Most Interesting Paper Award based on a doctoral dissertation. Ainslie holds a B.S. in marketing from Bradley University, an M.S. from Texas A&M University and a Ph.D. from the University of Arizona. Prior to starting her career in academia, she worked at IMS Research.
Awards and Honors:
AMA Sheth Doctoral Consortium Fellow American Marketing Association
Designing a Career in the Marketing Academy: A Gathering of Future Leaders Association for Consumer Research
James Gentry Most Interesting Paper Award (Best Dissertation) Robert Mittelstaedt Doctoral Symposium
Lisle and Rosyln Payne Doctoral Student Conference Award University of Arizona
Beta Gamma Sigma
Wright, S. Schultz, A. The Rising Tide of Business Automation: Developing an Ethical Framework. Business Horizons.
Price, L. Coulter, R. Strizhakova, Y. Schultz, A. (2018) The Fresh Start Mindset: Transforming Consumers’ Lives. Journal Of Consumer Research.(45), 21-48.
Schultz, A. Lamberton, C. Nielsen, J. (2017) Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative Orientations for the Self-Reliant. Journal Of Business Research.(81), 70-79.
Schultz, A. Lamberton, C. Nielsen, J. Association for Consumer Research. , San Diego - "Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative Orientations for the Self-Reliant" October, 2017
Schultz, A. Price, L. Coulter, R. Association for Consumer Research. , New Orleans - "Can a ‘Fresh Start’ Help Consumers Achieve Their Goals?" October, 2015
Schultz, A. Price, L. Coulter, R. Society for Consumer Psychology. , Phoenix - "Making a Fresh Start Boosts Consumer Creativity" February, 2015
Schultz, A. Price, L. Coulter, R. Association for Consumer Research. , Baltimore - "Embracing a Fresh Start: How Consumers Engage to Change Their Lives" October, 2014
Lamberton, C. Schultz, A. Nielsen, J. Society for Consumer Psychology. , - "Collaboration’s Costs: Examining the Self-Regulatory Consequences of Cooperation" , 2012