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Sarah Alhouti

Assistant Professor

Contact Information:


Ryan Center for Business Studies 259


Ph.D. - Marketing University of Alabama

Brief Biography:

Fluent in Arabic

Area(s) of Expertise:

Consumer Behavior, Corporate Social Responsibility, Retail, Internet Marketing

Selected Publications:

Alhouti, S. Johnson, C. Holloway, B. (2016) Corporate Social Responsibility Authenticity: Investigating its Antecedents and Impact on Consumers. Journal Of Business Research.(69), 1242-1249.

Alhouti, S. Gillipsie, E. Chang, W. Davis, L. (2015) The Thin Line between Love and Hate of Attention: The Customer Shopping Experience. Journal Of Marketing Theory & Practice.(23), 415-433.

Alhouti, S. Musgrove, C. Butler, T. D'Souza, G. (2015) Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength. Journal Of Marketing Theory & Practice.(23), 75-93.

Alhouti, S. Butler, T. Johnson, C. Davis, L. (2014) Unwanted Pursuit Behavior: Understanding Salespeople’s Motivations to Pursue and Avoid Customers. Journal Of Marketing Theory & Practice.(22), 385-400.