Helen Caldwell
Assistant Professor
Education:
Ph.D. - Business History, Minor: Economics The University of Connecticut
Area(s) of Expertise:
Marketing Fashion, Cosmetics, Fragrances and Luxury
Selected Publications:
Alberti, B. Asgian, C. Caldwell, H. DeFanti, M. A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study. Journal of Competitiveness Studies.
DeFanti, M. Bird, D. Caldwell, H. (2014) Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand. Competition Forum.(12), 45-56.
DeFanti, M. Bird, D. Caldwell, H. , . (2012) Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum.(10), 130-135.
Bird, D. DeFanti, M. Vaghi, J. Caldwell, H. (2010) Men's Luxury Watch Market: Sex Appeal and Status in Advertising. Competition Forum.(8), 148-152.
DeFanti, M. Caldwell, H. Bird, D. (2009) Assessing the Influence of Models, Bottles and Brands on Consumers’ Preference of Fragrances. Business Research Yearbook.(16), 73-80.
Selected Presentations:
Caldwell, H. , J. American Society for Competitiveness. ASC, Washington D. C. - ""A Comparison of Four Competitive Strategies in the Athleisure Industry"" October, 2016
Caldwell, H. Eastern States Retail Assoc Conference. Eastern State Retail Association, Meredith, NH - ""Shifting Consumer Attitudes and Retail Trends"" July, 2016
Bird, D. Caldwell, H. International Academy of Business Disciplines. IABD, Las Vegas, NV - ""The Rising Influence of South Korea in the Global Skin Care Market"" April, 2016
Bird, D. Caldwell, H. Caloura, R. American Society for Competitiveness . ASC, Washington D. C. - "MILLENNIALS AND SUSTAINABILITY: INTEREST, AWARENESS AND BUYER BEHAVIOR IN THE APPAREL INDUSTRY" October, 2015
DeFanti, M. Bird, D. Caldwell, H. , . Conference on Historical Research in Marketing. Journal of Historical Research in Marketing, Copenhagen, Denmark - "Forever Now: Gucci's Use of a Partially Borrowed Heritage to Establish a Global Luxury Brand" , 2014
Bird, D. Caldwell, H. , . American Society for Competitiveness 25th Annual Conference. IUP, Washington, DC - "Doing Well by Doing Good: Luxury Fashion Brands' Efforts at Being Socially and Environmentally Responsible" October, 2014
DeFanti, M. Bird, D. Caldwell, H. American Society for Competitiveness 25th Annual Conference. IUP, Washington, DC - "Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand" October, 2014
Bird, D. Caldwell, H. International Academy of Business. IUP, San Diego, California - "Halston: A Global Phenomenon" April, 2014
Bird, D. Caldwell, H. 25th Annual Conference of the International Academy of Business Disciplines. , Atlanta, Georgia - "In the Heart of Africa: A World Away from Poverty, the Luxury Market Thrives" April, 2013
Bird, D. Caldwell, H. DeFanti, M. Conference on Historical Analysis & Research in Marketing (CHARM). Association for Historical Research in Marketing (AHRIM) , New York, NY - "A Fragrance to Empower Women: The History of Charlie" May, 2011
Detailed CV
