AMA Case Competition Finalists
For the first time, a team of Providence College School of Business students reached the final round in the American Marketing Association Collegiate Case Competition. PC has participated in the AMA Collegiate Case Competition for six years. Previous teams have received honorable mentions, but this is the first year a team has placed in the top 10.
The American Marketing Association Collegiate Case Competition is an annual event that brings together marketing students to solve and present a case study. This year, the competition was sponsored by The Wall Street Journal, which asked students to develop a comprehensive marketing plan targeting Generation Z in an effort to increase membership and relevance among American college students.
PCSB’s team is now preparing to present to the WSJ judges on April 11 at the International Collegiate Conference in New Orleans. There, they will compete with schools from around the country including Temple University, University of Pennsylvania, and more, for the coveted first-place spot.
The students prepared this case during their Advanced Advertising course, taught by Rae Caloura, practitioner faculty in the Department of Marketing.