Meet PCSB: Marketing Practitioner Jim Scott
Name: Jim Scott
Title: practitioner faculty in marketing
Job description: I see my main objective as helping students understand the basics of marketing using both current business examples and my personal business experiences.
Years at PC: still in my first full year
Education: BS in Mechanical Engineering and MBA in Marketing
Areas of expertise: teaching marketing, consulting in marketing / packaging development, and expert witness in packaging litigation
Classes taught: MKT 205 – Principles of Marketing
Favorite part of my job: being able to show students how their personal interests and passions can be channeled into a potential career in marketing
Favorite memory at PC: all the support I received last spring as a new faculty member from the terrific PCSB faculty and staff
Greatest professional accomplishment: I personally led a major multi-year program at Nabisco commercializing the snack industry’s first Stand-Up Reclosable Pouch.
Something every marketing student should know: With the right education, hard work, and creative ideas, you can make a positive difference in the world.
First job out of college: mechanical engineer in the packaging industry
How I transitioned into marketing: I don’t feel that I ever formally switched from engineering to marketing. My first position was definitely one where I applied my engineering degree almost exclusively. However, after that, as I moved into leadership roles, I was frequently explaining packaging issues and opportunities to marketing executives. That led to my leading package development groups and being part of marketing product development teams. My marketing MBA, therefore, became more and more valuable.
Interests outside of work: running, photography, and foreign travel
Surprising fact about me: I’m a member of the Bat Conservation Society whose objective is protecting these valuable creatures.
Read more from the Meet PCSB series here.