School of Business marketing faculty members Helen Caldwell and Dan Horne have been in demand in the media this holiday season. Caldwell is an expert in the area of fashion marketing and luxury branding, and Horne’s expertise involves consumer payments and privacy. Both professors are featured in NBC10 WJAR news specials concerning buyer behavior and trends that have been emerging during the 2015 holiday shopping season.
Find Helen Caldwell’s feature here.
Find Dan Horne’s feature here.