Courses, Marketing

marketing-courses

The PCSB marketing program offers a broad-based business curriculum coupled with a functional knowledge of marketing. In addition to the liberal arts core curriculum, all students are required to take business core courses in accounting, economics, finance, management, mathematics, and statistics.

Required courses in marketing include:

  • Principles of Marketing
  • Buyer Behavior
  • Promotional Strategy
  • International Marketing
  • Marketing Research
  • Marketing Capstone

Students are also required to take any two of the elective courses in marketing:

    • Advanced Advertising
    • Brand Marketing
    • Fashion Marketing
    • Luxury Marketing
    • Marketing for Not-for-Profit Organizations
    • Marketing on Internet
    • Personal Selling
    • Retailing
    • Sales Management
    • Sports Marketing

View the full and current list of course offerings in the Course Catalog